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| :: Many need sunshine to stick to diet :: |
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Though you may swear to lay off the fast food on Jan. 1, a recent survey shows that actually sticking to one's diet often occurs only when the sun comes out in the spring.
In a survey conducted by the NPD Group, researchers found that 26 percent of all respondents reported dieting during March, compared to 23 percent in January. The research team believes the cause for the increase of dieters is the change of seasons, as springtime requires dieters to reveal more of their skin than during the winter.
Harry Balzer, vice president of the NPD Group, says that the sun's presence forces dieters to start thinking about their figure more earnestly than during the winter months.
"People start off thinking in January that exercises will melt away the pounds, but realize by March that it's much easier to change their food intake than exercise the weight away."
New Year's resolutions do influence the health club industry, as January provides the highest number of new memberships during each calendar year, with the month accounting for 12 percent of entire annual health club sales.
And, though it might appear that more people are dieting these days due to the surge in the popularity of fad diets, the NPD group reports that only one in four respondents were dieting ... the same rate as a study in 1985.
Yet these dieters are taking more responsibility in their dietary choices, as one in three are on a dietary plan that they designed themselves, while 12 percent are on a plan designed by a medical professional.
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MyDNA.com |
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